BRÂN
Branding
Packaging
Web Design
A brand of paints and coatings for construction professionals, born from the expertise of a previous family business but with the ambition to revolutionize the construction sector.
The art direction is designed to be professional, solid, and mature. For this reason, we use a Swiss sans-serif typeface with a neutral, functional character, along with a sober color palette that helps us differentiate product categories while allowing the brand to be perceived as reliable and high-quality.
We created a grid system to organize and structure information in an orderly, rational way, using graphic elements inspired by the stroke of a paint roller, enriching the visual identity.
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