ELOISE
Editorial Design
Editorial Design
The "La Nouvelle Vague" film movement was the inspiration for the 2018 season of the Eloise eyewear brand.
The fresh style and transgressive character of this new wave of directors fitted with Eloise's commitment to offer products that also renew looks.
For this reason, we were inspired by some of the visual codes of Cahiers du cinéma magazine. Black and white photography, yellow blocks of colour and the play of mirrors helped to achieve new perspectives with which to build a distinctive image for the brand.
The fresh style and transgressive character of this new wave of directors fitted with Eloise's commitment to offer products that also renew looks.
For this reason, we were inspired by some of the visual codes of Cahiers du cinéma magazine. Black and white photography, yellow blocks of colour and the play of mirrors helped to achieve new perspectives with which to build a distinctive image for the brand.
Agency: Allancrew
Art Direction: Amaia Gorostiza
Photography: Cecilia A.H. Arias
Art Direction: Amaia Gorostiza
Photography: Cecilia A.H. Arias