FOLCS
Branding
Art Direction
Folcs is a new artisan chocolate brand in Spain that blends design, culture, and friendship, aiming to innovate in the sector and add value to the traditional chocolate bar. Its identity was created from scratch, covering naming, positioning, visual identity, packaging, and communication, with the concept of each bar being a “chocolate postcard” meant to be gifted and remembered.
The brand’s strength lies in its four collections of illustrations, which reinterpret typical elements with a pop, colorful, and humorous style, allowing Folcs to stand out in stores and convey a modern, fun, and contemporary image.
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