Well & Come
Branding
Web Design
Logotipe
Packaging
Signage
Rebranding for boutique hotels based in Barcelona and Málaga. The new identity focuses on offering unique experiences and bringing local culture closer in a sophisticated, detailed, and welcoming way. We represent this through a warm color palette, a humanist typeface, and a photographic direction that conveys naturalness and closeness.
To bring the claim “The door to charming destinations” to life, we drew inspiration from the characteristic architectural arches of the hotels, influenced by the Mediterranean style. This element becomes a distinctive graphic feature of the visual identity, in harmony with its logomark.
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